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Graphic Design is the study of communicating and conveying ideas through images, colours, and shapes. It investigates design components including typography, iconography, photography, page layout strategies, user interface, user experience, and software tailored to a particular industry.
Topics of study in a Graphic Design curriculum include colour and form, technical drawing, representation techniques, visual culture, image design, page architecture, creative thinking, words and images, graphic principles and psychology of play. Basic principles are balance, proximity, alignment, visual hierarchy, repetition, contrast, colour, negative space, topography, and rules.
Students who major in Graphic Design typically have strong artistic and aesthetic sensibilities. They naturally have an eye for matching hues, and even when they cannot always explain why, they can usually tell when something does not look right. In addition, they will have an experience with programmes like Adobe Photoshop and Adobe InDesign, and graphic tablets that are at the top of the list of desired features.
Courses in the field of Graphic Design is offered by colleges and universities in India and abroad at the undergraduate, postgraduate and doctoral level via degrees, certificates and diplomas. These include:
At the postgraduate level, students will be given more opportunities to focus on their interests, choosing one or more topics as a specialisation. The possible specializations in Graphic Design may vary depending on the institution and these include:
A degree in graphic design opens the door to a range of creative careers as graphic designers are artists who design art in print & electronic media, such as magazines, television graphics, logos and websites.
Graduates can find employment in sectors such as advertising agencies, architecture firms, brand management, corporate sectors, design companies, fashion houses, magazines, newspapers, print and media, publishing houses, show business, television, web designing industry, Websites graphics and many more.
Possible job roles include:
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